Today a leading market engagement platform for virtual and in-person events, Grip, has announced around €10.7 million in Series A funding, taking its total amount raised to around €12 million. The round, led by London-based growth equity fund Kennet Partners, will further enable Grip to provide industry-leading experiences both in-person and virtually.
Founded in 2016, Grip has transformed the way professionals network at industry events, working with the majority of the world’s largest event organisers including Reed Exhibitions, Messe Frankfurt, VentureBeat, and TechCrunch. It’s also worth mentioning that Grip will be our hosting platform for the next EU-Startups Summit in April 2021.
With the pandemic serving as a catalyst for the online events industry, organisers have needed to provide different event types to serve the updated needs of the market. Building on five years of in-person event experience, Grip’s Market Engagement Platform enables event organisers to create an omnichannel experience, combining various event types across virtual, hybrid and live to deliver increased networking value and engagement.
Underpinned by its award-winning AI-powered technology, London-based Grip is proven to increase the number of quality interactions at events, creating unique insight and opportunities for organisers to generate meaningful value for their clients.
Tim Groot, CEO and founder of Grip, says: “Our mission is to empower organisers to bring professionals together to advance industries. This